Long before stock videos with graphic overlays became the biggest cliche in technology, I worked on this. Data visualization was not such well traveled territory and a small agency needed an assist with rebranding a company called Informatica. There was a color palette, some moodboard images from De Stijl movement but not much else. So the first exercise was to create a brand video that would help propel the new identity.

Roles: Designer, Art Director, Associate Creative Director