I was the Creative Director within DirecTV’s Digital Innovation Lab. We were tasked with ideating, researching and rapid prototyping of new features in support of all DirecTV products. As a department we were responsible for knowing, developing and evangelizing best practices in product design, LBE & experiential design, UX for mixed reality, AR and VR. LOTS of whiteboarding ensued.

Roles: Creative Director, User Experience Lead, Designer