I was the Creative Director within DirecTV’s Digital Innovation Lab. We acted as an experiential black ops group within the company. We were tasked with ideating, researching and rapid prototyping of new features in support of all DirecTV products. As a department we were responsible for knowing, developing and evangelizing best practices in product design, LBE & experiential design, UX for mixed reality, AR and VR.

Roles: Creative Director, User Experience Lead, Designer