For an iconic company that specializes in bringing otherworldly experiences to entertainment enthusiasts, THX hadn’t taken a hard look at it’s own brand since the early 2000s. On top of having a fresh coat of black paint, the navigation and architecture was completely overhauled. Not an easy task considering their old website had over 3,000 index pages. We trimmed that down significantly and made a dense consumer product site feel luxurious with the proper amount of mysterious allure. THX Website

Roles: Creative Director, User Experience Lead, Designer