Plum Organics

Plum Organics long prided itself on the creative strategy “Parenting Unfiltered”. Visually, this meant lots of verité photography within the creative. However, when Plum introduced their groundbreaking new product, The Baby Bowl; it allowed us to create a campaign that was elevated from a design standpoint. We launched with a broadcast spot and followed that up with social/digital assets whose intent was to educate on the design-forward packaging and unexpected flavor combinations.