Ricoh Theta
(More Down Below)
Creative Direction — Video + Motion
Year — 2014
LONG STORY SHORT
Client — Bonfire Labs
What does the average day in the life of a group of millennial besties look like through a Japanese 360 degree lens? That was the brief. The Ricoh Theta was one of the first panospheric cameras to market in the US. Cameo by pro-skater Billy Martin.
Ricoh Theta launch video
Ricoh Theta demo
