Clari
(More Down Below)
Art Direction — Video + Motion
Year — 2022-2025
LONG STORY SHORT
Client — Clari
I was part of a small creative team at the b2b software company for three years. my creative territory included all video/motion content as well as visual design for the brand.
What is Clari? 2023 - One of my first tasks was to design and direct an animated explainer video that answers the million dollar question, "What IS Clari?". Partnered with animation studio Vanz Media
Why Clari? - Recruiting Video. The Clari People team needed a video to display at the top of the "Employment" page. We shot a glimpse into 3 separate offices and canvassed actual employees from across the globe to tell the story of why it WAS such a delightful company to work for.
Clari Copilot, Multi-Language Support 2024 - Continuing to develop how the Clari brand expressed itself in motion, we highlighted new features and products regularly.
Tech Fatigue - Social Campaign Video. We were directed to create a campaign that discussed the most dangerous villain in a company's revenue stream: Revenue Leak. Without the budget to produce a proper video shoot, we devised a motion graphic solution that only needed a few photographs of a Revenue Leader to pair with a written testimonial.
FROM MARKETING VIDEOS TO LIVE EVENTS, PODCASTS TO RECRUITING FILMS. ANYTHING THAT WASN'T STATIC FELL UNDER MY JURISDICTION. I ALSO PROVIDED VISUAL DESIGN DIRECTION FOR ADS, LIVE EXPERIENCES AND SOCIAL CONTENT.
