Ricoh Theta

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Creative Direction — Video + Motion

Year — 2014

LONG STORY SHORT
Client — Bonfire Labs

What does the average day in the life of a group of millennial besties look like through a Japanese 360 degree lens? That was the brief. The Ricoh Theta was one of the first panospheric cameras to market in the US. Cameo by pro-skater Billy Martin.

Ricoh Theta launch video

Ricoh Theta demo

Reco

“Ian possesses that rare combination of design talent and technological insight that allows him to work comfortably across various interaction projects.”

Ryan McAdam
Design Director

Up Next

LONG STORY SHORT
Client — Bonfire Labs

What does the average day in the life of a group of millennial besties look like through a Japanese 360 degree lens? That was the brief. The Ricoh Theta was one of the first panospheric cameras to market in the US. Cameo by pro-skater Billy Martin.